It's one thing to open a door another to walk through it

Digital Marketing

Every year brands have to master more communication channels, and increasingly they are digital mediums that require new thinking and new skills. We wanted to make annoyingly complicated things like digital content creation, landing pages, search engine optimisation, email marketing, social media and web analytics really simple. So we bundled our retainer services with access to the world’s leading cloud-based e-marketing software. The good news? It really is simple after all.

Introducing HubSpot

HubSpot is the only system you need to create digital marketing people love. 

Manage & measure digital marketing in one place

HubSpot is a powerful cloud-based system that enables marketers to quickly and efficiently create high-impact communications.  What makes HubSpot special is the ability to manage and measure all digital marketing activity from one central place without the need for advanced technical skills.

HubSpot Infographic

 

 

Turn digital media into a business development funnel

We all want to master our online and social presence but it can be hard to measure the impact of digital marketing activity on the bottom line leaving many firms wondering how to prioritise their investment. HubSpot will manage and monitor all your digital marketing activity and show you exactly where you are getting the best results. Smart features like passive ‘lead nurturing’ supports your sales team by providing better qualified leads.

Lead generation funnel

The power of two

In mid-2012, we evaluated a range of platforms with the aim of improving digital marketing effectiveness and speed to market while reducing costs for our clients. Nothing came close to HubSpot. You can now access Hum’s proven capabilities in brand and communications bundled with HubSpot’s software to supercharge your digital marketing efforts and start seeing results. 

Responsive Design

We produce website solutions that take advantage of the features of modern browsers to provide a rich user experience across all devices, from mobile to desktop.  We use "Responsive Design" techniques.

Responsive Design is a web design approach which automatically responds to the different screen sizes of desktop, laptop, tablet and mobile devices. It provides users of each platform with an optimal web page viewing experience by delivering flexible web page layouts to suit each device.

As the devices range in size, responsive design allows for easy reading and navigation from oversized desktop monitors to substantially smaller mobile phone screens. In short, it allows for the webpage to fit the varying sizes of computer, tablet and mobile devices so your site looks and works at its optimum regardless of the platform it is viewed on.

Responsive Design

With mobile devices rapidly becoming the primary way people interact with the web, it is vital that a "mobile first" approach is taken to web design.

In order to provide a postive user experience to the maximum amount of visitors, we target browsers that can support responsive design (RD) techniques, with an aim to cover more than 90% of users.  Click to see supported browsers.

Browser Versions supporting RD First Supported
 Internet Explorer  9 onward  2011
 Firefox  3.6 onward  2009
 Safari  3.1 onward  2007
 Chrome  4.0 onward  2008
 Smartphones  All  Always

While Chrome, Firefox and Safari are generally always at the latest versions through automatic updates, older versions of Microsoft Internet Explorer account for between 5% -10% of all browsers, though declining. 

Internet Explorer 8 is not at technical end of life at the time of writing, however, Microsoft strongly recommends upgrading to the latest version to maximise both security and experience.  Microsoft will no longer support Internet Explorer 8 in its own web applications after April 2014. If you have any questions about which browsers support a Hum web solution, or you would like your own website to support multiple devices, please contact us.

 

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