Client: FMD Financial, Financial advisory firm
Five years ago Hum Consulting was asked to create a compelling brand message and visual identity to enable FMD Financial to communicate with a wider range of clients and demonstrate the life-changing value of good financial advice. The core brand message we developed Health, Wealth and Happiness along with a professional and engaging visual identity has become an affective growth platform for the business, which has grown significantly in recent years despite challenging times for the overall advice industry. We are proud to enjoy an ongoing relationship with FMD as valued strategic marketing partners. In the last 12 months we have succeeded in boosting FMD's digital presence through SEO and search marketing resulting in an increase in quality leads.
Client: PRONIA, Non-Profit Community Care
Hum was asked to help one of Victoria's leading community organisations evolve its non-profit brand to reach a new generation of the Australian-Greek community. We developed a warm and emotive brand and visual identity that utilised traditional Greek colour palettes in a modern design aesthetic and represented the positive impact PRONIA had on members of the community from cradle to grave. The brand was widely praised upon launch and we remain active partners in PRONIA's ongoing strategic marketing efforts.
Client: Marshall McAdam, Recruitment firm
Marshall McAdam had established a growing reputation as a boutique firm providing recruitment services to finance and technology markets when they approached Hum Consulting to review their brand strategy. While their striking visual identity was making a splash in the market they weren't communicating key strengths effectively. An ongoing communications platform was developed to highlight Marshall McAdam's superior professional network within the target market. This was reinforced by a quarterly market report and regular profiles of successful clients.