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Marketing Services

Hum Consulting combines 15 years experience producing high impact marketing communications strategies, with the technology and copy writing expertise to deliver them effectively, whatever the medium.  Compelling, well integrated sales and marketing tools connect with your target audience and generate results.

We can make your message sing in print and electronic media, in sales pitches, internal communications, direct mail or online.  Whether you’re looking for a new marketing strategy, an extra pair of hands for PR & communications, or a smart website that gets results, Hum Consulting can help.   We’ve learned some important lessons along the way - now our mantra for delivering marketing services to sing about.  Click on each one to find out more.

The Right Marketing Strategy Delivers Results

If you’re marketing efforts are not yielding results, you haven’t got the right strategy or you’ve got the right strategy and execution is failing. Businesses often lament the fact that marketing investment is hard to measure, but this needn’t be the case.  The right strategy can deliver tangible results you can measure.  We’ve helped many clients transform a failing marketing strategy and achieve their goals.

Targeted Management Tools Build Star Teams

Sometimes we’re so busy trying to keep up with the pace of business change, retain great customers and connect with new ones, that we lose track of the productivity of our people and partners. Simple management tools such as marketing audits, workflow maps and strategic supplier reviews, can save thousands of precious budget dollars while boosting team morale and satisfaction.

Effective Copy Makes People Feel Understood

We all want to feel understood, particularly by those who sell the products and services we need to solve real problems in our personal and work lives. Yet so many business marketing materials are like a tiresome first date – they just go on and on about themselves.  Put your customer at the centre of your marketing copy and see what a huge difference it can make.

Bold Marketing Communications Create More Sales

Marketing materials exist for one reason – to tell people what you stand for and what you can do to make their lives easier, cheaper or more fulfilling, making them confident to take the next step towards purchase or action.  Bold, authoritative, engaging and integrated copy and design will elevate your message, products and services, generating more qualified leads, higher sales and better customers.

Simple Web and Email Tactics Generate New Business

Organisations often cite budget restraints as a major barrier to running effective marketing programs, but simple website and e-marketing programs can yield valuable, measurable results at a very low cost per lead.  Talk to us about the benefits of social media, email marketing programs and smart, affordable websites that get results.

People Will Not Buy What They Cannot Understand or Connect With

It’s all about empathy right?  Isn’t it obvious?  Unfortunately, it often isn’t.  We all know that consumers vote with their hearts, yet so often we appeal to their heads.  All the product information, free samples and special offers in the world won’t make up for not understanding what your customer really wants and explaining how you can deliver it.

Find Out What They Want, Need, Desire, Long For And Care About

This is where all our marketing solutions start – with the customer.  Affordable market research like Buyer Behaviour, Customer Satisfaction and Quality studies can dramatically improve your sales and marketing results.  As the old saying goes, we can’t  improve what we can’t measure.  Taking the pulse of customers and potential buyers delivers crucial insights to shape your marketing strategy and perfect service delivery.